digital customer experience delivery platform

Share This

A digital customer experience delivery platform (DCED platform) platform is software that is used create and manage structured content. The goal of a DCED platform is to support omnichannel push marketing efforts and provide marketers with the ability to view marketing, commerce and service metrics from a single pane of glass.

Digital customer experience delivery platforms provide marketers with a holistic view of individual customers by aggregating information that the customer has already provided. This class of software typically combines traditional Web content management (WCM) functionality with more advanced customer experience management (CEM) capabilities to facilitate tracking brand awareness, competitive trends and campaign performance.

Key features of a DCED platform provide marketers with the ability to:

  • View marketing, commerce and service processes from a single pane of glass.
  • Enter content once and reuse it for different purposes.
  • Access customer data from multiple touchpoints.
  • Analyze customer data from multiple touchpoints in real-time.
  • Receive real-time alerts about changes in customer behavior.
  • Identify and resolve inefficiencies in operational processes.